Valve attempts Dota trademark, Blizzard confused, community angry
Valve has begun an attempt to trademark the name Dota for use in the upcoming Dota 2 game they will be releasing in 2011. Blizzard has responded with confusion about the issue, while the overall reaction of gamers, both in the Dota community and in games influenced by Dota (such as League of Legends), has been anger.
From a business standpoint, the need to apply for a trademark for a new game makes sense. Controlling who owns the game’s name allows the developer to control who can make changes to the game over time, and who can use the name on versions of the game. But for a game based on a mod based on another company’s game? There be muddy waters ahead, for sure.
Blizzard’s initial response has been one of confusion with a touch of sadness. “To us, that means that you’re really taking it away from the Blizzard and Warcraft III community and that just doesn’t seem the right thing to do,” said Rob Pardo, Blizzard’s executive vice president of game design, in an interview with Eurogamer.net.
One can imagine that this confusion and sadness will most likely gel into something a bit more offensive if things continue as is, as Blizzard announced at Blizzcon this past weekend a free Starcraft II mod, Blizzard DOTA.
The community that supports DOTA, on the other hand, have been a bit more assertive about their opinions. For example, Riot Games, developer of the Dota-esque League of Legends, has filed a competing trademark application to block Valve’s attempt. “We have filed for the ‘Defense of the Ancients’ trademark to protect the work that dozens of authors have done to create the game and on behalf of the millions of DotA players all over the world,” Riot’s Steve Mescon said in an interview with PC Gamer.
So what is to be done about this? Could the original creator of the DotA franchise, “Eul”, be found and trademark it? What about the developers who took on the mod afterwards and advanced it, Steve “Guinsoo” Feak and Steve Mescon? Or Abdul “Icefrog” Ismail, who has been working on the mod for the past three years? Perhaps it belongs to Blizzard, who owns the rights to the game the mod is based on? Of course none of these options would take into account the countless numbers of community input that the mod has experienced.
Maybe the various entities currently so confused could take a tip from some of the open-source organizations, who create coalitions or alliances to manage assets, such as trademarks and copyrights, for community-based IP.
Whatever the outcome of this issue, there’s sure to be more confusion, sadness, and anger before it’s all done.










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