But how long can he do that before going insane? Via TechCrunch comes this tidbit about how Phil Schiller, Apple’s Senior VP of Worldwide Product Marketing, is personally responding to developer concerns regarding App Store rejections. And I do mean personally, as in sending personal emails or phone calls. Obviously, he can’t do all of them, or he’d be nuts already (and incapable of doing the rest of his job). So he’s doing the ones that get profiled in the online media.
So what happens to the rest of them? You know, the ones that probably have just as much of a right to be on the App Store, but that TUAW or TechCrunch or TMO or TouchArcade, etc don’t pick up. Well, they will probably end up being screwed until Apple does fix the glaring problems within the App Store. And unfortunately, many of those problems are made of the very things that make up Apple…non-transparency, corporate greed, etc.
But there are other problems too, which can be fixed. And they can be fixed right now. Inconsistency.
Case in point: Trak4Games is a little developer that released a game called Trak4 back in June. Passed through the system with no problems and was launched onto the App Store. Then developer Keith Kolmos sent in his 1.1 update to the game. Which was rejected. When he asked why, he was told that when you hit the solve button and your wrong, a glass breaking sound plays and the pieces crumble. The reviewer interpreted this artwork as the screen breaking, which is apparently a big no-no for Apple.
Except that the original game had the exact same feature. And passed the test. So, here we have an excellent example of two different interpretations of the Apple protocols regarding what is and isn’t allowed in the App Store, and a developer caught in between.
Hopefully, this is exactly what Phil Schiller and Apple are working on fixing. Because obviously when you have hundreds of apps being approved daily, you have dozens of people performing the approval process. And the more people involved, the more chances you have of misinterpretations of policy and protocol…especially when that policy or protocol is poorly written.
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