Offerpal offers you more
Chatted with a company called Offerpal Media. They are taking a newish take on the microtransaction view. Need to purchase new coins, swords, or other swag for a game? Complete an offer and you’ll get it.
Basically, developers sign up for the service and integrate their game using the SDK, and all you see is a button that says “offers” on the main menu screen. Click on it, and you have a couple of options. You can click on “applications”, which allows you to purchase iPhone apps in exchange for these in-game items. Or, you can complete offers in the “offers” tab. You spend a little money for, say 6 months of Blockbuster service (at 50% the first month off, no less), and in exchange you get your in-game swag.
To be honest, I’m not so certain how well received this is going to be on the consumer side. After all, it seems on the offer side that you’ll end up paying $50, say, for something that you wouldn’t have initially purchased for in-game items that don’t cost anywhere near that much. But it never ceases to amaze me what the American consumer is willing to throw their money at. So I’m having a wait and see attitude regarding this.
On the application side of things, I think this will be received much better. A large number of applications available to choose from (applications that folks would probably be interested in, some of which they would have purchased anyway), at low prices such as $2.99 or $4.99, might be just the right price point.
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