Appular makes its publishing move, names former Freeverse exec to head initiative
Appular, the iPhone app marketing service, has launched a new initiative aimed at helping iPhone and iPod Touch developers get the most out of their applications. Announced yesterday, Appular will begin publishing selected games and apps to the App Store, engaging in a revenue sharing opportunity with them. Developers will experience virtually no up-front costs to publish their games in exchange for a revenue-sharing plan that includes marketing, business strategy, and publishing services.
Appular will work with current social mobile gaming platforms, such as OpenFeint and Plus+, but hinted at more to come. “We have some plans that we can’t reveal just yet, but we definitely see some opportunity for improvements on the social leaderboard front,” said Brian Akaka, founder of Appular.
Akaka also noted that Appular will be moving towards iPad publishing as well, saying, “We plan to have at least one iPad app out within the next few months.”
To aid in this publishing initiative, Appular has brought on former Freeverse Chief Financial Officer, Dino Decespedes, as their new Director of Publishing. During his three plus years at Freeverse, Decespedes performed a wide variety of roles for the iPhone development company, including financial forecasting, pricing strategy, launch strategy, and evaluating and increasing development efficiencies for the App Store. “Few people have a better understanding of the iTunes App Store and the dynamics that really drive it than Dino”, said Ian Lynch Smith, founder and CEO of Freeverse.
Appular will initially work with developers to ensure proper implementation of business and marketing strategies, but is currently soliciting for more developers with upcoming games and apps to be evaluated for partnerships on a case-by-case basis.
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